Style Guide

One thing should be clear: clothes do not make a man a gentleman, a real gentleman is always a gentleman, even without his clothes. However, we think it’s a mistake to conclude from this that our appearance is not important. There are so many different opinions on how a man should dress and fashion is changing very fast these days. If we would give one advice and one only it would be: Dress after your personality in what you are comfortable with and stay curious and try new things without over doing it. The purpose of our style guide below is to not complicate or go into deep fashion theories. Instead we give you fast visual and written advice that we hope are fun and useful.



If you have any questions regarding our style guides, please feel free to reach out to us at

About John Henric
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John Henric Style Guide