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Our Story

John Henric was founded in 2008 in the historical city of Lund in Sweden, back in the days John Henric produced high quality accessories for high-end fashion boutiques. Later John Henric branched out and started producing shirts, sweater and bags, which made the brand well known. Two friends had a vision: to spread and highlighting male accessories by turning everyday essentials into details that would make all the difference with a rigid standard of quality, craftsmanship and creativity. A concept now brought to perfection. Today John Henric products are sold all over the globe and features an almost endless variety of designs and fabrics. We love the Italian way of life and if you look close you can feel the soft mix between the Swedish and Italian way of designing fashion. We know that to be irreplaceable we must always be different and create our own world of accessories shirts and sweaters.

Affordable Luxury

Our desire to create high quality affordable luxury products without middle hands has made us experts on adapting the company for our customer's needs in the shortest time possible. All thanks to our vertical integration – from design to manufacturing to retail. Unlike traditional fashion companies that purchase their clothes from suppliers, John Henric collaborates with small and often family-owned manufactures. This helps us to manage our inventory with extreme efficiency. It also allows us to respond to seasonal and fashion changes very quickly. We can now offer high quality accessories and shirts without wholesale, which means we can offer our customers great prices and quality.

John Ekström

CEO of John Henric

John had studied international business and marketing for four years before he and his good friend Nicklas Nordbergh started their John Henric adventure. John wanted to develop and launch a niched accessory brand on the global market and build his own brand from A to Z: all driven by the passion for entrepreneurship and love for fashion. Mixing a massive load of ambition, business know-how with a personal touch, John runs John Henric with fast decisions and a unique go-get-it attitude.

Nicklas Nordbergh

Creative Director, John Henric

Nicklas had studied business and accounting in the legendary city of Lund, Sweden to win time to find his place in the fashion world when he met John and a unique bromance arose and John Henric was created. Nicklas works extremely hard and is never satisfied, always pushing himself to the limit. He saw a gap in the market and wanted to create timeless and elegant accessories for men with a twist by adding more feeling, colors and unique patterns and fabrics. The goal then and today was to turning simple and overlooked male accessories into fun, creative and expressive success stories.

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