Our Story

John Henric was founded in 2008 in the the historical city of Lund in Sweden, producing high quality male accessories for high-end fashion boutiques, before branching out into the shirts, sweaters and bags which the brand became known. Two friends had a vision: to spread and highlighting male accessories by turning everyday essentials into details that would make all the difference with a rigid standard of quality, craftsmanship and creativity. A concept now brought to perfection. Today John Henric products are sold all over the globe and features an almost endless variety of designs and fabrics. We love the Italian way of life and if you look close you can feel the soft mix between the Swedish and Italian way of designing fashion. We know that to be irreplaceable we must always be different and create our own world of accessories shirts and sweaters.

Friendly Pricing

High quality, genuine craftsmanship, low price, what’s the catch? None. John Henric is an exclusive producer-to-consumer company. This means that we sell solely in our own stores and at johnhenric.com. Since we skip wholesale, you skip the markup. This way we can offer high-quality male accessories shirts and sweaters in luxurious fabrics at a better price than you would normally pay.

Sustainability Beyond Production

We are continuously striving to produce our clothes in an ever more fair and environmentally friendly way. We work with trusted and licensed producers, mainly in Europe and Italy. John Henric ensures that its suppliers have high standards by keeping close contact with all of them through regular visits and controls. Sustainability is not only about production. It’s also about what kind of garments you present to the world. We’re all about making clothes with long-lasting quality and design. The least eco-friendly shirt is the one you have to replace every other week. John Henric make clothes without expiration date.

John Ekström

CEO of John Henric

John had studied international business and marketing for four years before he and his good friend Nicklas Nordbergh started their John Henric adventure. John wanted to develop and launch a niched accessory brand on the global market and build his own brand from A to Z: all driven by the passion for entrepreneurship and love for fashion. Mixing a massive load of ambition, business know-how with a personal touch, John runs John Henric with fast decisions and a unique go-get-it attitude.

Nicklas Nordbergh

Creative Director, John Henric

Nicklas had studied business and accounting in the legendary city of Lund, Sweden to win time to find his place in the fashion world when he met John and a unique bromance arose and John Henric was created. Nicklas works extremely hard and is never satisfied, always pushing himself to the limit. He saw a gap in the market and wanted to create timeless and elegant accessories for men with a twist by adding more feeling, colours and unique patterns and fabrics. The goal then and today was to turning simple and overlooked male accessories into fun, creative and expressive success stories.

John Henric Stilguide
John Henric Storleksguide
John Henric Butiker